Theresa 

Theresa 

Designed clear, user-focused internal communication resources that help organizations streamline processes, strengthen collaboration and maintain consistent messaging. My work includes employee manuals, communication guides, standard operating procedures, brand standards, training presentations and workflow documentation that support organizational efficiency and improve the employee experience.

Skills: Internal Communications • Process Documentation • Training Materials • Change Management

Co-led the email marketing, social media strategy and website development for the launch of Campaign 150 Kick-off, Meharry Medical College's historic $500 million fundraising initiative. I created an integrated campaign that aligned messaging across social media, web and email platforms to build awareness, engage key audiences and generate excitement leading up to the kickoff event. The strategy leveraged storytelling, campaign branding and audience-specific content to amplify the campaign's mission while fostering engagement among alumni, donors, students, faculty and community partners.

Skills: Digital Strategy • Social Media Strategy  • Campaign Branding • Content Strategy • Website Strategy • Email Marketing